Wallingford Public Access
28 South Orchard St
Wallingford CT 06492
Contact Information
Address 28 South Orchard St
Wallingford, CT 06492-
Telephone (203) 294-9722 x
Fax 203-294-9722
E-mail wpaatv@gmail.com
Web and Social Media
1924 barn - renovated by volunteers
Mission
To empower the people of Wallingford to meet their own communication needs, as they define them, by facilitating digital media creation and managing its public distribution.
Use of WPAA-TV digital media tools can help inform, connect, and build community through the production of ideas, opinions, stories, news, information and/or performance.
 
WPAA-TV facilitates production of digital media and distributes community access and public service information prioritizing support for Wallingford developed media. WPAA-TV provides its Users with the tools and the stage. WPAA-TV operates as “Your Town, Your Station” distributing programs by the community, for the community.
WPAA-TV is the provider of government or education programming that the Town, or Board of Education, chooses not to support, or fails in their obligation to provide. 
At A Glance
Year of Incorporation 1994
Organization's type of tax exempt status Public Supported Charity
Organization received a competitive grant from the community foundation in the past five years Yes
Leadership
CEO/Executive Director Susan Adele Huizenga
Board Chair Riyad Lahin
Board Chair Company Affiliation Community Volunteer
Financial Summary
 
Projected Revenue $90,000.00
Projected Expenses $96,000.00
Statements
Mission
To empower the people of Wallingford to meet their own communication needs, as they define them, by facilitating digital media creation and managing its public distribution.
Use of WPAA-TV digital media tools can help inform, connect, and build community through the production of ideas, opinions, stories, news, information and/or performance.
 
WPAA-TV facilitates production of digital media and distributes community access and public service information prioritizing support for Wallingford developed media. WPAA-TV provides its Users with the tools and the stage. WPAA-TV operates as “Your Town, Your Station” distributing programs by the community, for the community.
WPAA-TV is the provider of government or education programming that the Town, or Board of Education, chooses not to support, or fails in their obligation to provide. 
Background
History Highlights 21 Years as Community Access TV Provider
1975: Wallingford dabbles in communication democracy movement
1985: Wallingford Cable Television Access Board Appointed
1993: WPAA incorporated as Public Charity
1995: WPAA secures it’s first location and channel
CT Law provides every CT community with PEG Funding
2002:WPAA moves into a storefront location that is accessible to all
WPAA Board received the Cable Advisory Council Sustaining
Community Access – Delivery Award recognizing our
‘commitment & delivery of an accessible Public Access space’.
2009: Purchase 28 So. Orchard St. for home of WPAA-TV Community Media Center
2010: Relocate to 28 So. Orchard St.
Rennovated new location with in excess of 2250 volunteers hours.
2011: WPAA-TV Home of Free Speech promo produced about the
relocation wins 1st place in category documentary event ACM-NE
Video Festival.
2012: WPAA applications for Non-profit Users status of media tools
approved: GoogleDocs, VerticleRespones etc.
Approved as Mission Continues site for 9|11 veteran.
2012: Alliance with SCOW and DW.DE to bring 10 hours weekly of
informing content in Spanish - restored in 2013 and ongoing
2013: Children's Program Penn's Pals wins 1st Place in Video production
ACM-NE Diversity Empowerment category
2013: Studio Upgrade PEGPETIA Grant in amount of $150613 for April-June implementation: digital & efficient "Lights, Camera, Action"
2014: Mission Continues Fellow Fellow Approved and deployed as Mission Continues #W06492 increasing support to non-profits
2014: Overal Excellence for station of same size in Alliance Community Media North East region
2014 Summer Youth Employment site
Impact

Ongoing Goals:

Operate a community-based Media Center inclusive of a Television Studio with community & performance space and free or low cost training on media tools and their uses.
Foster awareness of the 1st Amendment and Free Speech
Sustain Community Access Resources on behalf of the people of Wallingford.
 
2014 Goals
1. Complete Building Renovation including parking lot
2. Pay down debt up to 50%
3. Improve most operational metrics; especially community engagement 
4. Engage a minimum of 12 nonprofits or civic groups in Mission Continues #W06492 Initiative

2014 Yearend Status
1.Completed 1st floor building renovation and Community Room Design and finalized a zoning compliant driveway
2.Paid-off building 2nd Mortgage loan and secured interest waiver
3.Improved all operational metrics; consistent with 2013 trends for which WPAA-TV received Overall Excellence Award in Oct 2014 for 2013 Reel and Report.
4.Supported sixteen non-profit & civic groups with staffed event coverage and PSA development: Grange, Wallingford Community Women, Literacy Volunteers, Spanish Community of Wallingford, Colin’s Crew, Wallingford Garden Club, Coalition for Better Wallingford, Wallingford Historic Society, VFW #591 (multiple events for some organizations)
Previously unplanned initiative: 
Youth Media program. In summer of 2014 operated as a host site for youth employment with 6 youth assigned. Youth completed Independent Projects and organization initiative First Jobs.


2015 Goals
1. Develop youth program further and continue as host site for summer work
2. Expand use of facility with Community Room Reservations for non-television uses: Up to four organizations
3. Expand part-time employment opportunities to individuals between age 16 and 35
4. Improve quality of content produced locally with producer engagement in technology: Upgrade 80% of programs graphics

 

Needs
1. Adoption of #W06492 to help connect all community communications. This program was initiated in 2013 but has had limited adoption. Still a goal one engagement at a time. Communication brokers in the community are the biggest challenge. No direct cost as staff associated with effort is unpaid. Time, Talent and Consistency.
2. To Increase followers on Social Media to help us get the word out for those we serve. Same as above. Lead by example.
3. Engage younger Users. Build on baseline of younger Board Members achieved in 2014 and younger staff goal for 2015. No new dollars just refocused Outreach Events and Expenditures.
CEO Statement

Congress is reviewing what stays, goes or may be modified in the Telcom Act of 1996. In an Internet connected world, can or should Community Access Television as we know it, be sustained? Yes and No. Everything this experiment in democracy has at its core: building community through the production of ideas, opinions, stories, news, information and/or performance as local television while valuing free speech, individual expression and diversity remains a vital part of sustaining democratic communities. There is no comparable network of organizations dedicated to being of, by and for the voice of the people. As an experiment, it has a range of successes and models of implementation that represents the diversity of America. As a network, it has shared principles, values and support that keep it from being rudderless among the many opportunities for voices to be enabled by worldwide connectivity.

If the Internet is ubiquitous and free to all in the near future, will the following personal aspects of local television still be desirable?

1.Comfortable watching of content from a living room recliner; 2.Same viewing experience shared by neighbors; 3.Community projects bringing folks together to tell community stories; 4.Commercial‐free viewing; 5.Local media that is not controlled by media corporations, self‐appointed power brokers or self‐interested corporations

Community Access Centers and large media corporations extend content availability to viewers via the Internet; but Community Access is not the delivery system. It is the content important to the shut‐in who cannot attend church, commuter who cannot attend a public meeting, child proud of their report seen by everyone in town, immigrant learning a new language, new homeowner learning about his/her community. It is people agreeing and disagreeing about what makes a difference to them locally where they still have the potential to influence outcomes.

Yes, the Internet should change Community Access TV by being another tool for delivery. What it cannot be or replace is the potential to gather, teach, discuss and share what is local based on the reasonable needs and qualities of a community. Hundreds of volunteers and organizations are connected through a viable Community Media System. Youth can discover, learn and experiment; and elders can stay connected in what would hopefully be a community hub that is more vital today because what can be created as TV can be shared as Social Media and distributed additionally via the Internet. Locally WPAA-TV and Media Center is prepared to be the hub.

Board Chair Statement


Service Categories
Primary Organization Category Arts,Culture & Humanities / Media & Communications
Secondary Organization Category Public & Societal Benefit / Citizen Participation
Tertiary Organization Category Education / Adult Education
Areas Served
Wallingford
Citizens of Wallingford including over 200 nonprofits, three High Schools and a growing bilingual community.
Programs
Description
The core program is creation of citizen media from idea to execution.
Everyone who walks through the door wanting to 'make tv' has different levels of prior training ranging from none to some college credit for media production to filmmaker dabbling and the visions for what they want to do which are as broad. Staff schedules one-on-one time to help each prospective producer reach some level of confidence with the tools and execution of a plan to work toward their individual goals. In 2014 this program was expanded to include the project MC deployed at #w06492. In this initiative enabled by underwriting of a Veteran Fellowship by Mission Continues.org select nonprofits will get production support that exceeds our normal capacity. In 2015 program Continuing the Mission will support up to four organizations or events based on the initial Mission Continues efforts and Youth Digital Media Club.
Population Served General/Unspecified / /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service. After 4 hours with a prospective user the basic concepts of community access and the toolkit available will be understood well enough to plan a project.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state.
Of eligible inquiries, 50 % will attempt to make a TV/Video product.
Of those interested in doing multiple shows, 75% will create 3 or more programs.
Those seeking to do a highly developed product will get some community or peer recognition for their effort, product and ideas.
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.

Number of programs produced as reported annually
to the Dept. Of Public Utilities. In 2012, Total 21 trainees and 167 hrs. All Projects completed.Number of articles in local paper.

Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success.
Community Connections are being made.WPAA-TV had a few of its producers identified as among the best in 2012 and 2013 at the Annual Alliance for Community Media New England Festival.
 
New programs in 2012  were retained in 2013 program line up.  New producers added to Friday Evening Production Schedule.
Description The community is invited to submit digital images of Wallingford for the Around Town and People's Pics sections of the Community Message Loop. Selections are prepared for Loop by volunteers. Similarly short stories production is encouraged. Youth Digital Media Club participants will be engaged in the preparation and finalization of this content.
Population Served Adults / /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. This project provides a simple way to get involved in WPAA-TV and share something creative for which the submitter has a sense of community pride. 
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. Obituary Reference: Around Town, of which he said, "I hope that catches on." Charley encouraged us to contribute to the current puzzle inspiring us to share in solving the big picture.
Description New American Theatre with an emphasis on storytelling innovation. PIECE Theatre creates and supports new works with a clear mission: To always trust the theatrical process… as it illuminates the puzzle of our existence - one piece at a time. Bring 3 to 4 theater experiences to the studioW stage leveraging WPAA-TV resources.   
Population Served General/Unspecified / /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service. Continue to hosted programs in studioW facility. Welcomed Touring one man show performed in two languages in 2013 as well as provided support to ONECT Poetry Team.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. Encourage others to use talents to give voice to their ideas & values & make a difference by experiencing stories.
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. This partnership has encourages others to consider using the space.  Slant of Light Theater used facility and inquiries from FreeAtLast Playersfor 2014 season.
Description
Local nonprofits identify programs content that aligns with their mission or residents 'guarantee' video content which they do not produce with information they are passionate about.  Examples: Spanish language news programs are represented by the Spanish Community of Wallingford (SCOW) and the content is secured via a grant from dw.de , In the Fight soldier's stories are represented by VFW #591.
Organizations or residents work with WPAA-TV to acquire programs at no or low cost for redistribution as TV.
Population Served Other Named Groups / Hispanic, Latino Heritage /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service.
100% of the organizations identified as affiliation candidates in the 1st month accepted the opportunity and garnered some positive feedback among their members and users.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state.
Affiliation is expected to bring more eyes to the channel and help create the destination character of local content. It also serves to connect organizations based on populations served and mission.  This program is expected to double the Outreach of of the station in 6 months.
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.
Self-report of affiliate organizations and adoption rate.
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. Documentary content is being added in addition to News and Childrens' programs.
Description
Wallingford born or current residents are eligible to submit music they have performed or produced for play concurrent with local announcements; Community Media Loop.
Population Served / /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact. Increase in submissions.
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. Wallingford Chorus and Mariachi Band participating for Holiday Music in addition to local bands.
Program Comments
CEO Comments
CEO/Executive Director
Susan Adele Huizenga
Term Start June 2010
Email wpaatv@gmail.com
Experience
  • www.linkedin.com/in/susanadelehoustonhuizenga
    • An Incorporator of the 1st Community Access Station in CT: CTV in New Haven in 1986.
    • A former President of Totoket TV in No. Branford @ 1990-3.
    • Served as Cable Advisory Chairman for SCC and Wallingford representative for 10 years. 2000-10
    • Award winning non-professional videographer
Co-CEO
Term Start June 2012
Email susan.huizenga@wpaa.tv
Staff
Number of Full Time Staff 1
Number of Part Time Staff 7
Number of Volunteers 50
Number of Contract Staff 0
Staff Retention Rate 100%
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 1 0
Staff Demographics - Gender
Male 5
Female 2
Unspecified 1
Formal Evaluations
CEO Formal Evaluation No
CEO/Executive Formal Evaluation Frequency N/A
Senior Management Formal Evaluation No
Senior Management Formal Evaluation Frequency N/A
Non Management Formal Evaluation Yes
Non Management Formal Evaluation Frequency Semi-Annually
Affiliations
AffiliationYear
United Way of Greater New Haven2010
Awards
Award/RecognitionOrganizationYear
Community Access Public Service Announcement - National 1st PlaceAlliance For Community Media2005
Sustaining Community Access – Delivery AwardCACSCC2002
1st Place Documentary Event - Home of Free SpeechAlliance for Community Media - No. East2011
Comments
CEO Comments
Essentially we are citizens teaching other citizens what we know about media.  The challenges is that our depth of knowledge is highly dependent on those willing to volunteer. 
 
An effort is being made to document processes in User friendly manner to create some managed knowledge for prospective new users. 
 
Keeping up with the tools and exxpectations is a constant demand.
Board Chair
Riyad Lahin
Company Affiliation Community Volunteer
Term May 2014 to May 2015
Email wpaatv@gmail.com
Board of Directors
NameAffiliation
Vincent Gaetano VBrick Systems Inc
Curt Huizenga Community Volunteer
Ms. Sharon Kesilewski Community Volunteer
Jared Marmitt Community Volunteer
Michael Proscino Student
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 5
Female 1
Governance
Board Term Lengths 3
Board Term Limits 12
Written Board Selection Criteria Yes
Written Conflict of Interest Policy Under Development
Percentage Making Monetary Contributions 50%
Percentage Making In-Kind Contributions 100%
Constituency Includes Client Representation No
Risk Management Provisions
Accident and Injury Coverage
Broadcaster Liability
General Property Coverage and Professional Liability
Workers Compensation and Employers' Liability
Directors and Officers Policy
Standing Committees
Building
Community Outreach / Community Relations
Technology
Additional Board/s Members and Affiliations
NameAffiliation
Cliff Huizenga Cliffpro.com
Rich Mavrogeanes DiscoverVideo
 
 
Financials
Fiscal Year Start Jan 01 2015
Fiscal Year End Dec 31 2015
Projected Revenue $90,000.00
Projected Expenses $96,000.00
Documents
Form 990s
2013 9902013
2012 9902012
2011 9902011
2010 9902010
2009_9902009
2008_9902008
2007_9902007
Audit Documents
Finanical Summary2014
IRS Letter of Exemption
06_1378847_TaxID
Other Documents
Other Documents 3
NameYear
Strategic Plan Final Year Review2014View
InBrief_BuildRenovation2010View
Detailed Financials
Prior Three Years Expense Allocations Chart
Fiscal Year201320122011
Program Expense$70,527$77,883$98,954
Administration Expense$3,930----
Fundraising Expense--$45$88
Payments to Affiliates------
Total Revenue/Total Expenses3.231.201.24
Program Expense/Total Expenses95%100%100%
Fundraising Expense/Contributed Revenue0%0%0%
Prior Three Years Assets and Liabilities Chart
Fiscal Year201320122011
Total Assets$448,858$298,890$298,361
Current Assets$57,317$24,795$14,728
Long-Term Liabilities$161,462$177,444$192,735
Current Liabilities------
Total Net Assets$287,396$121,446$105,626
Prior Three Years Top Three Funding Sources
Fiscal Year201320122011
Top Funding Source & Dollar AmountState of CT $150,613Comcast Subscribers $66,360Cable Subscribers $80,328
Second Highest Funding Source & Dollar AmountAT&T Fees $23,492ATT Subscribers $26,912State of CT PEGPETIA Fund $34,941
Third Highest Funding Source & Dollar AmountComcast Fees $66,149Piece Theatre $428Piece Theatre $6,101
Solvency
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets36%59%65%
Capitial Campaign
Currently in a Capital Campaign? No
Capital Campaign PurposeHelpCapital Campaigns are defined as a fundraising efforts over-and-above an organization's annual operating budget. Campaigns might include the purchase of land or a building, major renovations, and major equipment purchases. Endowment campaigns may also be included if the funds are legally restricted. A mortgage and low-interest donor loans were secured in 2010 to acquire and renovate an in-town building with financing to extend no more than 12 years. Reserves will be used in 2014 to pay off donor loans made possible by staffing with volunteers.
Goal $290,000.00
Dates Mar 2007 to May 2011
Amount Raised To Date 265273 as of Dec 2011
Capital Campaign Anticipated in Next 5 Years? No
Comments
CEO Comments
Docket No. 10-03-02 with PURA/DEEP was unsuccessful in securing $20,000 annual shortfall in subscriber fees. Operations have been maintained substantial due to donor service of time and talent in lieu of paid staff.  Staffing and new programs also benefited from a Fellowship placement in 2014 of a Mission Continues eligible Veteran with Public Affairs experience.  P.E.G.P.E.T.I.A. the primary grant source for technical and capital improvements was temporarily discontinued by the CT Legislature in 2013 limiting potential for technical equipment upgrades for which we were 50% complete until 2016.  Advocacy to have CT House Bill 5413 secured support of all Wallingford's General Assembly representatives.
Foundation Staff Comments

This profile, including the financial summaries prepared and submitted by the organization based on its own independent and/or internal audit processes and regulatory submissions, has been read by the Foundation. Financial information is inputted by Foundation staff directly from the organization’s IRS Form 990, audited financial statements or other financial documents approved by the nonprofit’s board. The Foundation has not audited the organization’s financial statements or tax filings, and makes no representations or warranties thereon. The Community Foundation is continuing to receive information submitted by the organization and may periodically update the organization’s profile to reflect the most current financial and other information available. The organization has completed the fields required by The Community Foundation and updated their profile in the last year. To see if the organization has received a competitive grant from The Community Foundation in the last five years, please go to the General Information Tab of the profile.

 

Address 28 South Orchard St
Wallingford, CT 06492
Primary Phone 203 294-9722
Contact Email wpaatv@gmail.com
CEO/Executive Director Susan Adele Huizenga
Board Chair Riyad Lahin
Board Chair Company Affiliation Community Volunteer

 

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