Wallingford Public Access
28 South Orchard St
Wallingford CT 06492
Contact Information
Address 28 South Orchard St
Wallingford, CT 06492-
Telephone (203) 2949722 x
Fax 0-0000000
E-mail wpaatv@gmail.com
Web and Social Media
#PowerfulWildFree4Arts
Mission

More.Than.TV

A Community Access TV Station with community space for meetings, theater, art exhibits and special programs such as film initiatives and internships of various kinds. 

  • To empower the people of Wallingford to meet their own communication needs, as they define them, by facilitating digital media creation and managing its public distribution
  • Use of WPAA-TV digital media tools and studioW stage can help inform, connect and build community through the production of ideas, opinions, stories, news, information and/or performance.

 

WPAA-TV facilitates production of digital media and distributes community access and public service information prioritizing support for Wallingford developed media. WPAA-TV provides its users with the tools and the stage. WPAA-TV operates as “Your Town, Your Station, Your Voice” distributing programs by the community, for the community. 

WPAA-TV is the provider of government or education programming that Town Government and/or Board of Education chooses not to support or fails in their obligation to provide as Government and Educational Access TV. 

 

A Great OpportunityHelpThe nonprofit has used this field to provide information about a special campaign, project or event that they are raising funds for now.
Celebrate Wallingford Every Day
Place ...
A cow barn in 1924, the Home of Free Speech is now a welcoming public space providing 24/7 services to the community. Since its purchase in December 2009 for $215,000, it has been totally renovated and adapted by volunteers. It is a fully ADA compliant, energy-efficient public space with a Black Box TV studio, several media edit suites, a community room, office, and a gallery. The former hayloft is now a versatile performance and media space called studioW. The building’s exterior boasts a mural by ARCY, an internationally recognized large scale mural artist. The driveway was paved by a local woman-owned company. StudioXYZ is a drop-in space for Roar1st Youth Media Makers.
 
Keeping the LED Lights on and more ...
We are proud to be able to ask for your support from a position of strength thanks to the core volunteers and supporters who helped us with their time and talent between 2010 and 2015 in the build-out of the 'space' into a 'place'. Building ownership by Community TV organizations is rare. What comes with building ownership is full responsibility for utility costs (lights, water, telephone, internet) and maintenance (heating/cooling, snow removal, gutters, plumbing et. al.).
 
Beyond Time and Talent ...
As a rule, we ask for support as time and talent. This remains our favorite way to connect with you. But to survive, we now need donors; when folks like you join in, we can thrive. We have approximately 16,000 donors who have no idea they were part of our story.  These donors contribute approximately $6.50 a year to us through regulated cable fees. Now we hope to convince 4,000 folks to make a direct contribution of $10 or more. We welcome donations on all these platforms:  TheGreatGive (in May), Benevity (through your employer), Network for Good (Facebook), OneToday (Google), PayPal (on our website) and in person. For the past decade, we have maintained an operating budget of approximately $80,000 as we created the building infrastructure. As of April 2020, our fundraising target to keep the doors open is a minimum of $40,000 annually.
 
Ensuring a Good Outcome ...
The new future for Community Media remains under a cloud.  Access to capital investment funding has been restored for 2020 in the CT PEGPETIA Program. This is a competitive technology grant program for all schools and towns. It will likely be more stable over the coming years, but operational funding may change dramatically. Our award-winning status quo assures us that we can get new tools and invest in our place BUT it requires content creators AND citizen donors to maintain the space and provide the operational capacity.
 
Your Gift ...
Thank you for being part of WPAA-TV with a gift that uplifts all voices with a home of free speech, right here in Wallingford.

#In2Languages #En2Idiomas is a collaborative language literacy initiative partnering the Spanish Community of Wallingford (SCOW) with WPAA-TV since 2013 to promote learning by television viewing. 

Magazine-style news and information produced by Deutsche Welle (DW), German broadcasting are central to the initiative. Identical DW programs in both English and Spanish include stories about the world, technology, health, and the arts. Promotion assistance for #In2Languages #En2Idiomas is provided by SCOW, Wallingford Adult Education, Literacy Volunteers, and Language Teachers. Spanish language students are encouraged to watch in the summer or on Saturdays to help retain language skills. Both Spanish and English language learners are encouraged to watch during their lunch break as a supplement to language learning. 

To learn more about how to view on TV in English/Spanish then Spanish/English midday, six days a week go to: https://wpaa.tv/watch/in2languages

We need the community’s help When Spanish content underwriting ceased in 2016, WPAA-TV absorbed all administrative costs (approximately $3,000) in its operations budget. The Spanish content fee is still generously low at $895 annually. DW continues to underwrite the English content. However, help is needed every year to keep the dual language program going. Thanks go to the community members who helped to pay the annual fee and to the WPAA-TV Board who approved more operations spending to keep the program active until May 2019.  We are seeking directed donations for this program. Friends of SCOW and WPAA-TV can give through the TheGreatGive in May.  Thank you.

 
A Great Opportunity Ending Date Oct 20 2020
At A Glance
Year of Incorporation 1994
Organization's type of tax exempt status Public Supported Charity
Organization received a competitive grant from the community foundation in the past five years Yes
Leadership
CEO/Executive Director Susan Adele Huizenga
Board Chair Herb Jackson
Board Chair Company Affiliation Real Estate Agent - Local Business Owner
Financial Summary
Revenue vs Expenses Bar Graph - All Years
Statements
Mission

More.Than.TV

A Community Access TV Station with community space for meetings, theater, art exhibits and special programs such as film initiatives and internships of various kinds. 

  • To empower the people of Wallingford to meet their own communication needs, as they define them, by facilitating digital media creation and managing its public distribution
  • Use of WPAA-TV digital media tools and studioW stage can help inform, connect and build community through the production of ideas, opinions, stories, news, information and/or performance.

 

WPAA-TV facilitates production of digital media and distributes community access and public service information prioritizing support for Wallingford developed media. WPAA-TV provides its users with the tools and the stage. WPAA-TV operates as “Your Town, Your Station, Your Voice” distributing programs by the community, for the community. 

WPAA-TV is the provider of government or education programming that Town Government and/or Board of Education chooses not to support or fails in their obligation to provide as Government and Educational Access TV. 

 

Background
History Highlights
More than three decades as a Community Access TV Provider
1975: Wallingford dabbles in the communication democracy movement
1985: Wallingford Cable Television Access Board Appointed
1993: WPAA incorporated as 501(c) nonprofit
1995: WPAA secures it’s first location and public access channel
Connecticut law provides every community with P.E.G. funding
2002: WPAA moves to a storefront location that is made 'accessible' to all
WPAA Board receives the Cable Advisory Council Sustaining
Community Access – Delivery Award recognizing a
‘commitment & delivery of an accessible Public Access space’.
2009: Purchases 28 So. Orchard St. for the home of WPAA-TV Community Media Center
2010: Relocates to 28 So. Orchard St.
2250+ volunteer hours yield a adaptive, efficient community space
2011: Wins 1st Place Documentary for production of "WPAA-TV Home of Free Speech" ACM-NE
2012: WPAA becomes a Google Apps nonprofit and a 'Mission Continues' site for 9|11 veteran.
2012: Collaboration with S.C.O.W. and DW.DE brings 10hrs/week of content in Spanish
2013: Wins 1st Place Diversity Empowerment for Penn's Pals (children's show)featuring sign language ACM-NE
2013: Awarded $150613 for Studio Digital Upgrade (PEGPETIA)
2014: Mission Continues increases our support to local nonprofits
2015: Awarded $266,722 for StudioW and remote tools upgrade (Phase 2)  
2013 & 2014: Overall Excellence Award Alliance Community Media North East Region (ACM-NE)
2014/15/16/18: Summer Youth Employment Workforce Alliance placement site
2016: PQSworks  Adults with Disabilities Host Site 
2017: Film initiative launched inclusive of 10 episodes independent film The Sparrow Falling 
2018: Refinanced to retire 1st mortgage; Annualized Community Media Day, 3-Minute Movie
2019: Best in the USA Community TV Station (small public access) Alliance for Community Media Award, 6 Producers win Media Maker Awards in Nor'easter Fim Festival (ACM No East) including 1st place in Arts & Drama 
Impact

The Boards' vision of Wallingford Public Access Association, Inc. (WPAA) remains: Be ‘relevant' for our times. We continue to empower our brand and evolve as More.Than.TV

2020 Goals 
  • Evolve Best Practices for Annual Activities: Community Media Day, 3-Minute Movie, Video Report
  • Improve the balance of responsibilities in arrangements with Producers and Community Partners
  • Increase community donors (stretch goal 4,000)
 2019 Goals

• Adopt a plan for financial viability inclusive of building debt elimination

• Enable more civic storytelling

  • In 2018 the community media work included several new collaborations with arts and civic organizations and community members. And for the first time in several years Users actively participated in the creation of justice and voter education content. We also partnered with the local news publisher, the Record-Journal to provide more current hyperlocal daily content.

Branding and outreach went hand-in-hand turning the blue penguin Freeman P Quinn 1st into an Outreach machine. The #AnyoneCanBeFreeman metaphor Freeman images shared in celebrations, birthdays, losses, illness and more with 3 to a dozen personal contacts a day. Programs such as Community Media Day were annualized to be predictable for year-to-year marketing. And the 3-minute Movie designed to create Wallingford-centric still has a few more weeks at year-end to emerge as a success.

2018 Goal Specific Update

We got better at telling our story. As Freeman P Quinn several households a day got uplifting messages, social media engagement for short video stories averaged 1000 engagements rather than 50, a dozen collaborations extended support for creatives and civic stories.

Outwardly we focused on being More.Than.TV. as we annualized administrative processes.

Streamline Outreach and Governance:

• Outreach | Annualized Community Media Day and 3-Minute Movie

• Governance | Adopted annualized agenda

Community Engagement: Collaborate More (MoreThanTV)

• Collaborated with two theater groups, 48 Hour Film Institute, local news and get out the vote organizers.

Community Engagement through Brand Presence:

• #AnyoneCanBeFreeman #BeTheMedia #CelebrateWallingfordEveryday

• Blue Penguin |Freeman metaphor story released. Freeman graphic used daily in several interactions with community.

Needs
Our biggest need is to connect effectively with those we are intended to serve. We seek media makers, artists, performers and the curious as users of our tools and stage.
Community Awareness of our Services
Community Engagement is our reason for being and it is also our biggest need. Changes in TV viewing make it harder to be discovered as a relevant resource. Channel surfing once the second most likely way we were discovered, the first being told that a family member or friend was going to be on TV. Channel surfing in the way of the past now that cable TV services are voice-activated and on-demand. Changes in TV viewer habits requires us to adapt to be visible and provide value to the basic cable subscriber directly and the community-at-large.
As we often say "All that is missing is you!".
We have created formats to make it easy to participate. Check out CommUnity Conversations where Contributors get Producer Rights. On our wish list is the availability of an 'on-call crew' of trained volunteers trained that can help others with studio and remote local program creation.
There is a potential for new people to serve on our Board of Directors or as community advisors. Those who have served have been wonderful stewards of our mission and resources. If you are interested in community building through story come, check us out.
CEO Statement

In an Internet-connected world, can or should Community Access Television as we know it, be sustained?   Yes and No.

Everything this experiment in Democracy has at its core: building community through the production of ideas, opinions, stories, news, information and/or performance as local television while valuing free speech, individual expression and diversity remains a vital part of sustaining democratic communities. There is no comparable network of organizations dedicated to being of, by and for the voice of the people.
 
As an experiment, it has a range of successes and models of implementation that represents the diversity of America. As a network, it has shared principles, values and support that keep it from being rudderless among the many opportunities for voices to be enabled by worldwide connectivity.

If the Internet is ubiquitous and free to all in the near future, will the following personal aspects of local television still be desirable? 

  1. Comfortable watching of content from a living room recliner;
  2. Same viewing experience shared by neighbors;
  3. Community projects bringing folks together to tell community stories; Commercial‐free viewing;
  4. Local media that is not controlled by media corporations, self‐appointed power brokers or self‐interested corporations

Community Access is the delivery system for hyper-local content: content important to the shut‐in who cannot attend church, a commuter who cannot attend a public meeting, a child proud of their report shared with everyone in town, immigrants learning a new language, new homeowners learning about their community. It is people agreeing and disagreeing about what makes-a-difference to them locally where they still have the potential to influence outcomes.

Yes, the Internet should change Community Access TV by being another tool for delivery. What it cannot be or replace is the potential to gather, teach, discuss and share what is locally based on the reasonable needs and qualities of a community. Hundreds of volunteers and organizations are connected through a viable Community Media System. Youth can discover, learn and experiment; and elders can stay connected in what would hopefully be a community hub that is more vital today because what can be created as TV can be shared as Social Media and distributed additionally via the Internet.

Locally is WPAA-TV and Community Media Center is prepared to be that hub? We are not yet all we can be but our bones are good.

 
Board Chair Statement

I, Joey Allard, had the opportunity to be a leader and a learner while serving WPAA-TV as President until June 2019. My three-year term on the board is up in a few months but I have never been more proud to be a part of WPAA-TV. Looking back at the challenges we faced we have come a long way. Being a part of an organization that runs primarily from volunteers is not easy. We have had board members disappear with days’ notice, members and crew of productions stop showing up and struggled to get new volunteers in the door. As a board and an organization, we have worked hard to get people in the doors. We have done everything from handing out candy on Halloween while filming a live Halloween special to running a film festival for the town to participate in.


As a board, we evaluate what works and try to execute it better the next time. Our primary goal was to connect to our town and show them the importance of Public Access. This has not been easy due to the lack of support from town officials who don’t see a value in Public Access. As a board we have found this came out of not understanding what we are and what we do. So over the years, we have really made strides to put ourselves out there to our community through the use of social media.

Through the day to day interactions with our social media account members of the community have become friends with our organization and began to view our content as well as participate in discussing involving current events happening at station, programs, things happening in our town, and most importantly free speech. All these factors forced our board to grow together and strengthen as we were the foundation of the organization and its key support system.

Being a part of an organization that helps provide a voice and support free speech to our community has been a true honor. As our community relationships have grown and people have seen the impact we can have with one another. As my term as President ends our organization still has a long road and challenges ahead but as I look back I see the mountains we have already climbed and had no worries in our success. As I move forward I will continue to support and fight for public access on all levels throughout our community.

Service Categories
Primary Organization Category Arts,Culture & Humanities / Media & Communications
Secondary Organization Category Public & Societal Benefit / Citizen Participation
Tertiary Organization Category Education / Adult Education
Areas Served
Wallingford
State wide
Citizens of Wallingford including over 200 nonprofits, three High Schools and a growing bilingual community. We also support two theater companies that perform throughout Connecticut, Filmmakers in the annual 48 Hour Film Project or other independent initiatives. CT colleges in the area have used our resources for training.
CEO/Executive Director/Board Comments

Please take the time to watch the video in this profile. We selected from 2018 stories and conversations hoping to make you gasp, smile, nod, applaud, question and be compelled to become #WhatWeDoTogether. We are proud of what it represents about #WhatWeDoTogether. We are small with huge potential. Every year is different. We do our best to be flexible and leave room for the unexpected to take root. For example in 2015 we were well represented as we claimed our Overall Excellence Award at the Mark Twain Museum. We attended in force with a dozen Users ages eight to 81 and one in a wheelchair: a true representation of our community. In 2016 one of our producers was recognized for programs that have "Community Impact' by Alliance for Community Media NoEast. In 2017 our station was active enough to compete in seven categories including Overall Excellence. In that submission entitled More Than TV we featured the film, community collaboration, and the now decades long tradition of inviting the community in to make holiday messages. Our 2018 was even more diverse, representative and mission focused with content ranging from political and sports commentary to justice and voter education topics. Again the video says it best and helped us win Best in the USA for Community TV of 300,000 budgets or less. Six of the contributing producers also won recognition for their productions. Joins us. Make your story part of our story.

Programs
Description

Our core program is creation of citizen media from idea to execution as TV content. Everyone who walks through the door has different levels of prior training in video production and storytelling ranging from none to some college credit and aspiring filmmakers. Staff schedules one-on-one time to help each prospective producer reach some level of confidence with the tools and execution of their individual plan. More information can be found here: http://wpaa.tv/make-tv/

 
 
Population Served General/Unspecified / K-12 (5-19 years) / Hispanic, Latino Heritage
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service. After 4 hours with a prospective user the basic concepts of community access and the toolkit available will be understood well enough to plan a project.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state.
Of eligible inquiries, 50 % will attempt to make a TV/Video product.
Of those interested in doing multiple shows, 75% will create 3 or more programs.
Those seeking to do a highly developed product will get some community or peer recognition for their effort, product and ideas.
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.

Number of programs produced as reported annually
to the Dept. Of Public Utilities. In 2012, Total 21 trainees and 167 hrs. All Projects completed.Number of articles in local paper.

Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success.
Community Connections are being made.WPAA-TV had a few of its producers identified as among the best in 2012 and 2013 at the Annual Alliance for Community Media New England Festival.
 
New programs in 2012  were retained in 2013 program line up.  New producers added to Friday Evening Production Schedule.
Description
Administration of a 24 x7 play schedule with content ranging in length from 10 seconds to a few hours could keep someone employed full-time. The contracting and curation and schedule plan is handled by volunteers. Underwriting critical data entry support frees up administration to support community programming.
We support timely and daily TV program updates with a collaboration with the Record-Journal and agreement with Democracy Now. 
 
Twelve hours a week of predictable data entry ca help immensely.
 
Deploying resources to local gather stories is highly dependent on this core operations function. 
 
Population Served Adults / Adolescents Only (13-19 years) / Children Only (5 - 14 years)
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service. Community feedback that indicates they are aware of the new 'fresh' content on any social media platform or in direct communications would be an important signal that the change is worth the extended effort.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. Retention of curated and contracted media is the best indicator of success for stabilizing administrative functions. 
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.
Engagement. Since we are hyper local engagement of a dozen people can be a good indicator.  Engagement rates on notices of programs between 150 and a few thousand at least once a month will be a huge success.
 
Social Media analytics. 
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. When promotions get comments in addition to likes. When producer report they are stopped when out & about in town with people commenting about seeing them on TV. 
Description

Believing that 'Performance Speech' and 'SocialActionArt' the richest kind, WPAA-TV engages artists and filmmakers with the goal of making WPAA-TV a destination for film production, small performances, and interactive arts.

Guidelines for film production was adopted in the summer of 2017.  A collaboration with ConcertsWithCauses, now in its 4th year welcomes an audience to experience original music and Connecticut Compass Theater provides thespian skills training and improv interactives.

A permanent photography exhibit, StreetshotZ was installed with support from FrameItEasy.com It features photographs by Wallingford resident Charles Buzinsky. It was selected because the theme aligns with the #wpaatv mission to represent and serve underserved voices. The exhibit is free. However, donations such as nonperishable food are encouraged. Masters’ Manna Food Pantry receives the majority of the donations. 100% of the proceeds from the StreetshotZ book sales are used to fund programs helping with housing and food insecurity.

Population Served General/Unspecified / Adolescents Only (13-19 years) / Adults
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service.
Continue to hosted programs in studioW at WPAA-TV
2010 - 11
Piece Theatre: 2 90 minute One Act Plays 
2012
Slant of Light Theater 4 Plays 
2013
touring one man show Drinken Lion performed in two languages
ONECT Poetry Team Fundraising performance.
2014
FreeAtLastPlayer - Skits
2015
FreeAtLastPlayers -skits
Touring Poets including Adam Stone of Boston
Bands: Le Mixx, Truth Band
2016-2019 
Concerts with Causes Production Music with Purpose
2017
The Sparrow Falling (180 days, 80 participants)
2018-19
Mixed Media Mondays with CT Compass Theater
 
 
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. Encourage others to use talents to give voice to their ideas & values & make a difference by experiencing stories.
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.
Increase in Artist Users
Attendance at performance events.
Video On Demand Views.
Performance and space reviews.
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. This original partnership with Piece Theatre demonstrated the flexibility of the space and the value-added of video capture. Upgrades in lighting and audio make the facility ready for more extensive promotion of the space for small scale performances.
Description
Tell Your Neighbors about It has been expanded and re-branded as Good Enough To Share.Local nonprofits identify video content that aligns with their mission or residents 'guarantee' video content which they do not produce with information they are passionate about. Examples: Spanish language news programs are represented by the Spanish Community of Wallingford (SCOW), In the Fight soldier's stories are represented by VFW #591. Those participating enter agreements with WPAA as Guarantors.  Organizations or residents work with WPAA-TV to acquire programs at no or low cost for redistribution. 
This very successful program has programs and participants listed here: http://wpaa.tv/good-enough-to-share/ 
Population Served Other Named Groups / Hispanic, Latino Heritage / Blacks, African Heritage
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Short Term SuccessHelpOrganizations describe near term achievement(s) or improvement(s) that will result from this program. This may represent immediate outcomes occurring as a result of the end of a session or service.
100% of the organizations identified as affiliation candidates in the 1st month accepted the opportunity and garnered some positive feedback among their members and users.
 
This program has exceeded expectations. All affiliates have extended commitments beyond one program or series or duration and the number of participants has increased from a handful to a long list.
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state.
Affiliation is expected to bring more eyes to the channel.It also serves to connect organizations with the populations served by providing informing or educational content. This program increases the number of individuals and organizations affiliated with the station and its mission.
Program Success Monitored ByHelpOrganizations describe the tools used to measure or track program impact.
Self-report of affiliate organizations and adoption rate.
Examples of Program SuccessHelpOrganization's site specific examples of changes in clients' behaviors or testimonies of client's changes to demonstrate program success. See page http://wpaa.tv/good-enough-to-share/ for list of current programs and participants.
Program Comments
CEO Comments

Our profile includes a video with sound bites from the variety of productions enable by virtue of our existence. Please take the time to watch it. You may gasp, smile, nod, applaud, question and maybe even feel compelled to see the full stories. We will submit this video for consideration by our peers as worthy of an award. Regardless of the outcome we are proud of what it represents about what we do.

A proud winner of Alliance for Community Media North East Overall Excellence Award for Community TV Stations with operating budgets of 100K or less, for two years running: 2013 & 2014. The 2014 award event was November 20th 2015 at Mark Twain Museum. We attended in force with a dozen Users ages eight to 81 and one in a wheelchair: a true representation of our community. In 2016 one of our producers was recognized for programming having community impact by Alliance for Community Media NoEast. In 2017 our station was active enough to compete in seven categories including Overall Excellence. In that submission entitled More Than TV we featured the film, community collaboration, and the now decades-long tradition of inviting the community in to make holiday messages. 2018 was even more diverse, representative and mission-focused. Proud.

CEO/Executive Director
Susan Adele Huizenga
Term Start June 2010
Email SusanAdele@wpaa.tv
Experience
  • www.linkedin.com/in/susanadelehoustonhuizenga
    • An Incorporator of the 1st nonprofit Community Access Station in CT: CTV in New Haven in 1986.
    • Former President of Totoket TV in No. Branford @ 1990-3.
    • Served as Cable Advisory Chairman for SCC and as a representative for Wallingford 2000 to 2010
    • Award-winning non-professional videographer
    • MS in e-media
    • Community Leadership Participant 2018-19 Cohort 22
Staff
Number of Full Time Staff 0
Number of Part Time Staff 3
Number of Volunteers 100
Number of Contract Staff 1
Staff Retention Rate 80%
Staff Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 2
Hispanic/Latino 0
Native American/American Indian 0
Other 1 0
Staff Demographics - Gender
Male 3
Female 1
Unspecified 0
Formal Evaluations
CEO Formal Evaluation No
CEO/Executive Formal Evaluation Frequency N/A
Senior Management Formal Evaluation No
Senior Management Formal Evaluation Frequency N/A
Non Management Formal Evaluation Yes
Non Management Formal Evaluation Frequency Semi-Annually
Collaborations

Collaborating is part of our DNA. Our ability to support collaborations began in 2013 with a veteran fellowship funded for 6 months by Mission Continues. That year we offered production support to five projects. WPAA-TV does not produce TV; however, in these projects, extensive production support is provided. Initial organizations: The Grange, Spanish Community of Wallingford, Wallingford Community Women, VFW 591, Collins’ Crew. The extend the program as supported up to 5 projects a year. The recipients now include Rotary, YMCA, Veterans Coffee House, Literacy Volunteers, Concerts with Causes, Fisher House, Wallingford Community Theater, Wallingford Historical Society, Preservation Trust and Land Trust, Wallingford Public Library, Saturday Morning With Poetry, WPL Readers, Meriden-Wallingford Chrysalis, Coalition for a Better Wallingford, Wallingford350 and Backyard Theater Ensemble and CT Compass Theatre Co. and Nutmeg Institute.

Many want to share information they are passionate about but have no interest or bandwidth in their lives to produce media. In Dec 2015 we introduced a two-person conversation format show that enables prospective one-time users to contribute to the creation of programming with the content rights of producers: CommUnity Conversations. This has been used by individuals, small nonprofits and civic groups and companies. WPAA-TV provides 100% technical support. Topics have included: Planning for Aging, Immigration, Inclusion, Guns, Chickens, Coaching, Race Relations, Literacy, Addiction Services, Domestic Violence, Housing, Veterans Benefits and Wallingford 350 celebration, Allnex 75 Anniversary, and Right Care Health.

Affiliations
AffiliationYear
Affiliate/Chapter of National Organization2000
Awards
Award/RecognitionOrganizationYear
Community Access Public Service Announcement - National 1st PlaceAlliance For Community Media2005
Sustaining Community Access – Delivery AwardCACSCC2002
1st Place Documentary Event - Home of Free SpeechAlliance for Community Media - No. East2011
ACM-NE Overall Excellence AwardAlliance For Community Media - North East2013
ACM-NE Overall Excellence AwardAlliance For Community Media - North East2014
ACM Overall Excellence AwardAlliance For Community Media - National2019
Comments
CEO Comments
Essentially we are citizens teaching other citizens what we know about media.  The challenges are that our depth of knowledge is highly dependent on those willing to volunteer. 
 
An effort is being made to document processes in a User-friendly manner to create some managed knowledge for prospective new users. 
 
Keeping up with the tools and expectations is a constant demand.
Board Chair
Herb Jackson
Company Affiliation Real Estate Agent - Local Business Owner
Term July 2019 to July 2020
Board of Directors
NameAffiliation
Cassandra AllenYMCA
Linda Marie ColonPublic Relations Professional
Ms Helen HoelckArtist
Curt HuizengaCommunity Volunteer
Riyad LahninTech Support
Jared MarmittCommunity Volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 4
Female 3
Unspecified 0
Risk Management Provisions
Accident and Injury Coverage
Broadcaster Liability
General Property Coverage and Professional Liability
Workers Compensation and Employers' Liability
Directors and Officers Policy
Standing Committees
Board Governance
Community Outreach / Community Relations
Technology
Building
Additional Boards: Advisory Board Members
NameAffiliation
Josiah HoustonCommunity Volunteer
Cliff HuizengaCliffpro.com
MS Sharon KeslewskiCommunity Volunteer
Russ MartinEnormity Films
Rich MavrogeanesDiscoverVideo
Aaron StoneStonehenge Music
CEO Comments
On Feb 29,2016, the Governance Committee presented a resolution for in support of a  restatement of organization purpose for Certificate of Incorporation and Bylaws to align purpose with the evolving media landscape and role of Community TV.
 
THEREFORE, BE IT RESOLVED that WPAA is a nonmember organization whose purpose is reaffirmed as All manner of support for the creation and distribution of noncommercial community media and fulfillment of responsibilities within related designations associated with managing sufficient resources inclusive of cable access channel(s) to facilitate meaningful community access within the community of Wallingford CT; and

THEREFORE, BE IT FURTHER RESOLVED that the Bylaws be redrafted to be compatible with restated purpose and Articles of Incorporation, and establish a sustainable governance framework suitable to managing property and assets in the interest of community media; and

THEREFORE, BE IT FURTHER RESOLVED that Wallingford Public Access Association, Inc. do business as WPAA-TV and Community Media Center.

This governance review was facilitated by CFGNH Board Training and consulting services. 
 
Financials
Fiscal Year Start Jan 01 2019
Fiscal Year End Dec 31 2019
Projected Revenue $80,000.00
Projected Expenses $120,000.00
Credit Line Yes
Reserve Fund Yes
Other Documents
Other Documents 3
NameYear
InBrief_BuildRenovation2010View
Detailed Financials
Prior Three Years Assets and Liabilities Chart
Fiscal Year201820172016
Total Assets$285,441$315,084$350,523
Current Assets$20,833$21,183$22,156
Long-Term Liabilities$39,368$73,467$89,333
Current Liabilities$0----
Total Net Assets$246,073$241,617$261,190
Prior Three Years Top Three Funding Sources
Fiscal Year201820172016
Top Funding Source & Dollar Amount --Comcast $69,767Comcast Fees $69,767
Second Highest Funding Source & Dollar Amount --Frontier $19,419Frontier Fees $19,410
Third Highest Funding Source & Dollar Amount --GreatGive Donors $2,296ION Bank $1,148
Capitial Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
Comments
CEO Comments

In the Fall of 2018, a docket about the "implementation of cable act" (stakeholder roles and financial obligations) was put on the Federal Communication Commission's (FCC) agenda.  A year later an Order was published in the Federal Register. Within it, is a framework of what are allowable fees & services and subsequent roles & responsibilities in the overall funding of Community Media. The intent of the existing decades-old Cable Act was deciphered and tweaked with an accountant's point-of-view and set forth in lawyer language. Any time after Sept. 27th, 2019, cable companies can implement approved regulatory fee reductions. This matter is now contested in court. Unraveling the implications of the current order is complex. CT transitioned to state oversight in 1995.

The bedrock vision of this experiment in democracy is rooted in the right of the public to receive suitable access to social, political, esthetic, moral, and other ideas and experiences" (1969). This right was scaffolding for what communities implemented differently with cable company negotiations and local needs assessments.

Some constants: "Citizens of diverse values and views have equitable access to tools & stage for noncommercial purposes". Content is of local or individual interest. The audience is narrow.  Access to tools & stage enables creativity, fosters learning, and supports community engagement and a belief that when community dialogue becomes actionable the results are often a more vibrant, healthier community.

Clear Outcome of Order on the Citizen's Role Is Twofold

As long as citizens are willing to maintain and operate facilities for content creation cable companies are obligated to underwrite the infrastructure (i.e. capital investment). A camera is bought with money from the cable company. How to use it and where to keep it is handled by the local community (underwritten) and any citizen can use it to make cable TV content (user).

 

The refreshed interpretation by the FCC is tied to the bravado of early advocates that wanted no interference in what they wanted to say and full control of resources they would have paid for by the cable companies. Whether naivety or a concession, in reality an infrastructure is needed to sustain empowerment of citizen voices. Between 1984 and today needs assessments and franchise agreements included provisions for the underwriting of operations and training costs with cable fees to effectively use the capital investments. Now the mix of volunteers and paid staff need taxpayer and/or donor funding to keep this experiment in democracy alive. 

Foundation Staff Comments This profile, including the financial summaries prepared and submitted by the organization based on its own independent and/or internal audit processes and regulatory submissions, has been read by the Foundation. Some financial information from the organization’s IRS Form 990, audited financial statements or other financial documents approved has been inputted by Foundation staff. The Foundation has not audited the organization’s financial statements or tax filings, and makes no representations or warranties thereon. A more complete picture of the organization’s finances can be obtained by viewing the attached 990s and audited financials. To see if the organization has received a competitive grant from The Community Foundation in the last five years, please go to the General Information Tab of the profile.
Address 28 South Orchard St
Wallingford, CT 06492
Primary Phone 203 2949722
Contact Email wpaatv@gmail.com
CEO/Executive Director Susan Adele Huizenga
Board Chair Herb Jackson
Board Chair Company Affiliation Real Estate Agent - Local Business Owner

 

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