We publish The Arts Paper, ten times a year. It features a comprehensive calendar of regional events, artist opportunities, and articles about events, people and programs. The paper is distributed free at 200 Greater New Haven sites. We also email a weekly eNews to 2,500 subscribers about the week’s events. Our smart phone app, ANDI: Arts, Nightlife, Dining, Info that features a comprehensive database of events, venues and restaurant in Greater New Haven. A first-of-its-kind, regional application, it now linked to Facebook. We maintain an active digital presence, through our website and social media: Facebook, Instagram, Twitter, and YouTube. We now host a monthly hour-long arts show on WPKN, where we interview artists and arts leaders,. We also record a weekly spot to announce the week’s arts highlights. Each quarter, we convene meetings with peer arts marketers to share best practices, and invite experts to addresses timely issues.
Short-term success is measured by the increased number of “hits” on our website; increased number of “likes” on Facebook (3380); Twitter (2,409 followers); YouTube (106 videos posted and 9,147 views) and increased number of users of the ANDI app (2,230).
Social media is monitored by digital analytics. We can now monitor how many people read The Arts Paper online because it now lives on Issuu, a site for easy access that provides stats of uploads.
2. Launched the app ANDI for smart phone devices and developed link to Facebook 3. Launched a curated page on Kickstarter that drives traffic and donations to fund projects by Greater New Haven performing and visual artists
Exhibitions are curated at two venues, the Sumner McNight Crosby Jr. Gallery and Perspectives…The Gallery at Whitney Center. At Crosby, the thematic shows include emerging artists as well as professional artists and are often curated by a guest artist. Some exhibits showcase specific groups such as artists with Alzheimer’s or natural science illustrators. Each year, our annual members’ exhibit provides an opportunity for both our professional artists and those with less experience to display their art. We also present an annual exhibition of the Photo Arts Collective, a member group of professional photographers. On occasion we curate pop up shows in alternative spaces such as empty storefronts.
From the Crosby Gallery guest book three visitors write:
“Eye opening show! Many double takes. Bravo to all” – Disturbing the Comfortable
“I loved this. Am bringing friend and family back to see it” – The Art of the Picture Book
“So impressive and diverse. Thank you.” Once In A Lifetime
Measurement tools to capture the criteria are both quantitative and qualitative or anecdotal. For the former, we count heads at events, total the number of consultation hours and artists served, and assess the number of new and continued cross sector partnerships. For the latter, we rely on anecdotal feedback from our members and participants, Results that we glean help us measure the impact in planning our programs.
Anecdotally, there are two examples to cite that demonstrate the meaningful impact our community programs have on the participants and artists involved: the positive response to the doll making workshops this winter and the successful experience two of our guest curators had at the Crosby Gallery. In actuality, we can state quantitatively that the openings of both exhibitions, “Disturbing the Comfortable” and “Once In A Lifetime” brought more people to each reception than the Arts Council has counted for previous receptions: over 100 respectively. Our guest curators included emerging and practicing artists who were unaware of the Arts Council yet excited and pleased to have an opportunity to exhibit their artwork. They brought family and friends attracting a young and diverse audience. Another guest curator, of “The Art of the Picture Book,” installed an interactive, hands-on educational exhibit that several nursery schools brought their students to view. The children were curious and engaged.
Support for Artists includes workshops, technical assistance and “Art Advice,” a bi-monthly service we offer at local neighborhood libraries and community centers. While artists request meetings on a regular basis with the director of artist services and often meet at the office, presenting “Art Advice” in other venues broadens our reach to artists who may not be familiar with the Arts Council.
Last year, we introduced a new series for writers. Open to the public, once a month, we plan to invite guest writers to start a conversation about writing practices, critique and getting published. There are few opportunities for writers to meet informally and share their stories and experiences; we hope to fill that void. We hope to collaborate with the Institute Library and The New Haven Review in the future.
The executive director is continually advising and assisting leaders of small arts organizations with questions on issues of board development, funding and staffing. The director of development and marketing is available to help member arts organizations with grant research and grant writing and the communications manager offers social media assistance.
“Make Art Work is a good foundation in developing an understanding of different ways to pursue a career in the arts. It also is a great opportunity to network with artists in your area.” ~Kathleen
“MAW has made a difference both in being asked into two galleries, winning a couple awards and meeting some wonderful fellow artists. It has also given me the tools to obtain a Fiscal agent and I just applied for my first grant. Thanks for your part in making the program artist friendly.”
Evaluations are distributed after each Make.Art.Work. session. High marks have been given for the instructors, the topics and the materials. Feedback includes “exceeded expectations.”
Our Community Engagement work provides access to the arts through a number of events and initiatives.
The artist led doll making workshops have been particularly meaningful because we were able to engage with different populations: the elderly, mental health clients, women in recovery, formerly incarcerated men, and families in the neighborhood of Stetson Library. Surprisingly, several fathers and sons participated in creating Afro Caribbean Dolls which was a celebratory program during Black Heritage Month. Also, with the success of the workshops at Project More, the agency has express interest in pursuing a partnership with the Arts Council.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
This profile, including the financial summaries prepared and submitted by the organization based on its own independent and/or internal audit processes and regulatory submissions, has been read by the Foundation. The Community Foundation is continuing to receive information submitted by the organization and may periodically update the organization’s profile to reflect the most current financial and other information available. The organization has completed the fields required by The Community Foundation and updated their profile in the last year. To see if the organization has received a competitive grant from The Community Foundation in the last five years, please go to the General Information Tab of the profile.
Greater New Haven is home to a thriving arts community that includes theatre, music, dance and the visual arts. It is invested in its museums, historic preservation and the celebration of its members’ ethnic and cultural diversity.
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