Kidnetic ClubHouse
PO Box 2361
Shelton CT 06484
Contact Information
Address PO Box 2361
Shelton, CT 06484-
Telephone (203) 209-9771 x
Fax 0-n/a
Web and Social Media

Our mission is to improve the lives of children by enriching their cognitive, developmental and educational growth through creative free-play and imagination building all within a fun, safe and sustainable environment.

A Great OpportunityHelpThe nonprofit has used this field to provide information about a special campaign, project or event that they are raising funds for now.
Help Us Get a Home!
We are beginning the search for our start-up location and hope to be in by Fall 2016. We are looking at several properties from rental spaces of 5,000 square feet to permanent properties of 15,000 square feet.
It is our goal to have a minimum of 5,000 square feet of museum space open this fall in order to start serving the community. Whether we rent that space until a permanent location is found, or we find a permanent location and grow into it we need to raise the funds to lease/purchase the space and open the doors.
We are looking for one year's rent of $96,000 for an 8,000 square foot location or $900,000 to purchase a permanent location. Both locations are in the downtown Shelton area and close to a major highway. The downtown area is on the verge of a major revitalization and we want to be a part of helping return the area to a thriving community center.
A Great Opportunity Ending Date Nov 01 2016
At A Glance
Year of Incorporation 2012
Organization's type of tax exempt status Public Supported Charity
Organization received a competitive grant from the community foundation in the past five years No
CEO/Executive Director Mr. Mark L Hatfield
Board Chair Mr. Chris Sullivan
Board Chair Company Affiliation Community Volunteer
Financial Summary
Projected Revenue $23,500.00
Projected Expenses $23,500.00

Our mission is to improve the lives of children by enriching their cognitive, developmental and educational growth through creative free-play and imagination building all within a fun, safe and sustainable environment.

Background The Kidnetic Clubhouse was founded in 2012 by Shelton, CT residents Mark and Sheri Hatfield. They discovered two unanswered needs for families in the Lower Naugatuck Valley/Shelton, CT area. The first is a local need, the second a more global need for children in today's society.
The first unmet need was a local venue that offered families in Shelton and the surrounding area a place to go to be together in all types of weather. The nearest children’s museums to the Shelton area are 45 minutes to an hour away. For parents with young kids, trying to fit in nap and feeding schedules around a long-distance drive can be challenging.
The global issue the Hatfields identified was the importance of unstructured play for young children. Recent studies document the dramatic decline in play and its affect on children. A study by the Henry J. Kaiser Foundation showed that the average American child spends 44 hours per week (more than 6 hours a day) in front of a screen. While a Harris Poll showed Pediatricians reporting a 25% decrease in play and a 50% decrease in unstructured outdoor activities since the 1970's.
Unstructured, or free play is vital to the development of children. It is through this type of play that children can develop social skills by making, following and policing their own "rules." It allows their brains to cement and practice the learnings and information they learn in school, sports, lessons and other structured activities. It allows them the opportunity to explore their personal passions and creativity through imaginative, pretend play, problem solving and discovering on their own and at their own speed.
It is critical to balance out the benefits of structured activities and ensure that today's children, tomorrow's leaders, will have all the tools necessary to solve problems, develop critical and independent thinking for our future. By providing time and space for unstructured play, studies have shown that children will perform better in school, are less stressed and less depressed.
After discussing these issues with other local parents, it was agreed that this area desperately needs a children’s museum that can provide an outlet for creative free-play. So the Hatfields began the process of creating The Kidnetic Clubhouse. Since then, the Hatfields have been joined by other like-minded individuals who also want to bring the positive aspects of a children's museum to the local community. They hope to open the doors in 2016.
Our goal is to create a memorable children's museum where children ages 0 through 10 will be able to engage in creative, unstructured play. We also want to help parents understand how important unstructured play is, and the positive effects it has in the mental and physical development of young children. In the past 12 months, our top five accomplishments have been: 
  • Raised $x through community fundraisers, like The Kidnetic Clubhouse Parents' Play Date dinner, hosting a mobile museum at the local shopping mall, participating in community fairs, festivals and events.
  • Received a $5,000 grant from the Horizon Foundation for our first major exhibit called "The Kids' Corsair".
  • Began construction on The Kids' Corsair, with completion expected for April 2016.
  • Completed construction of a mobile magnet wall exhibit that was used in awareness building and fundraising events throughout the community, and which will be installed in our startup space.
  • Purchased two additional exhibits that were used in awareness building and fundraising events throughout the community, which will also be installed in the start up location.
  • Implemented successful social media campaigns to keep the community aware of our mission and our progress in the startup phase.
Our goals for 2015 are:
  • Secure a lease, or purchase a building, for our startup location with an opening goal of 2016. Initial space needs are 8,000 square feet (5,000 square feet of exhibit space and 3,000 square feet of office and workshop space). Leasing costs for a flex space this size are estimated to be 12/sf. We have also identified a permanent space which, if purchased, could be developed in phases as the organization grows and earns income through admissions.
  • Purchase or buid 2-3 additional exhibits to be used in the start up location.
  • Work with local businesses to sponsor the museum and/or exhibits to help offset capital costs and build community non-profit/for-profit partnerships.
Our organization's top five most pressing needs are: 
  • $100,000 to $900,000 to lease a space for one  year or purchase a permanent location that will be built out in phases as funds allow.
  • $300,000 to build and/or buy additional exhibits and insurance.
  • Additional, active board members who believe in our mission and vision and can help connect us to the community while raising funds.
  • Tradesmen, artists and volunteers to assist in the build-out of the startup space.
  •  Legal assistance as we embark on leasing space and contracting with vendors for the build out.
CEO Statement As co-founder and acting Executive Director of The Kidnetic Clubhouse, I am thrilled with all of the progress the organization has made since its inception two short years ago. I'm also proud to be part of an initiative that will make a positive difference in the lives of young children, their families and the community. My intent is to combine my passion for creativity with my desire to benefit kids and the community, in order to create a unique and unforgettable experience for all the visitors who come to The Kidnetic Clubhouse children's museum. I'm confident that with my tenacity to see this project come to fruition, combined with the support of all those who share our passion, The Kidnetic Clubhouse will become a destination that both kids and their families will value for decades to come.
Service Categories
Primary Organization Category Arts,Culture & Humanities / Children's Museums
Areas Served
East Haven
Lower Naugatuck Valley
New Haven
State wide
West Haven
Sitting on the Fairfield and New Haven county line, The Kidnetic Clubhouse is positioned to serve Lower Naugatuck Valley:
Shelton, 06484
Trumbull, 06611
Monroe, 06468
Derby, 06418
Seymour, 06483
Orange, 06477 
Stratford, 06614
Ansonia, 06401
Milford, 06460, 06461
Bridgeport, 06606, 06607, 06608, 06610, 06611 
A mobile exhibit showcasing the Connecticut State Airplane, the Corsair, which allows kids' imagination to take flight while employing a pedal-powered generator to create lights and sounds.
 The exhibit will help educate about the history of Connecticut and the Shelton area, show the power of play in both imagination building and sustainability, help showcase alternate energy sources and provide proof of concept for our museum's mission.
Additionally, we are engaging Asnuntuck Community College to help design and fabricate the exhibit, providing hands-on educational experience for future trades in Connecticut.  
Population Served Children and Youth (0 - 19 years) / Adults /
Program is linked to organization’s mission and strategy Yes
Program is frequently assessed based on predetermined program goals Yes
Long Term SuccessHelpOrganizations describe the ultimate change(s) that will result from this program. This may be far into the future and represent an ideal state. The long-term success of this program will be measured in how children and parents see potential for alternate energy sources, like Kinetic Energy, and employ them in their own lives.
An additional impact is the enrollment of children in post-highschool education to follow a passion to build and/or create because of this exhibit. Perhaps it will inspire a child to become an engine builder, an aerospace engineer, a pilot or mechanic. 
Success won't be able to be measured on a numeric basis, but through stories and  
Kinetic energy is energy in motion. Kid-netic is the energy created by kids in motion, and where we derive our name.
We want to use new technologies to capture this abundance of energy and use it to power the museum through energy-generating flooring. Two different overseas companies are currently work in the energy-generating flooring field. One creates dance clubs that use the technology in dance floors to power the lights and sound shows. The other is installing their flooring in school, soccer fields and other high-traffic location. Both have 'mobile' exhibits that we could buy or rent to showcase this technology and promote Kidnetic energy.
The Kidnetic Dance Clubhouse will be a major feature in our startup location, and show kids and caregivers just how much energy our children have. Additionally, it will track the amount of energy produced by children for use as a test case for local energy companies, green builders and other "green" thinking companies.
Population Served Children and Youth (0 - 19 years) / Adults / Families
Program Comments
CEO Comments
As we look to open, we are focusing on purchasing or designing and building additional exhibits that can be installed in the startup location. With a goal of Fall 2016 for opening, we have a long road of major fundraising ahead of us to secure the impactful exhibits needed to deliver upon the unique visitor experience we envision.
In today's social media world, if our startup space isn't as dynamic as our permanent location is intended to be, we will suffer in social media. With our eyes on starting small and delivering a big experience, we must be judicious in selecting exhibits and experiences for the museum.
Additionally, location will play a critical role in our startup location. Currently the downtown areas of the towns we are considering are being revitalized.  While that bodes well for a pleasant visitor experience in 2-5 years, we must ensure that our visitors (mainly moms and children) feel safe not only in our museum, but in the neighborhood in which it is located.
In selecting our startup location and opening exhibits, we are carefully considering all aspect of current limitations and future growth to ensure that every visit is an excellent experience and will drive incremental visits.
CEO/Executive Director
Mr. Mark L Hatfield
Term Start Apr 2011
Mark is an illustrator and graphic designer by trade and a parent trying to find the best way to raise his child. He has spent 15 years running his own freelance graphic design business for major advertising and promotional agencies in the greater New York Area. He has designed marketing materials (ads, logos, strategic programs, illustrations and more) for major corporations, like Duracell, Heinz, PepsiCo, Kraft, Heineken, Unilever among many others.
As a creative soul with a great imagination he knows how to inspire the creative spirit of others. As a marketing professional in corporate America, he knows the power of a solid business plan, strategic insights and data and the ability to wrap them together into a compelling story that makes people want to buy the idea.
He spent three years researching the role of and need for Children's Museums in today's society, joined the Association of Children's Museums organization and attended their annual conference for three years, including the Emerging Museums pre-conference. The first two years he focused on learning about the governance of museums and building boards, the third he focused on exhibit design and maintenance.
Concurrently he researched other children's museum by-laws, IRS reports and annual reports along with the most recent census data and nearby for-profit and non-profit competition. Using this information he created a comprehensive Market Analysis and the organization's by-laws.
Mark has used his marketing skills to produce an informational presentation that is being used to sell the idea to city officials, potential investors and donors as well as to intrigue potential board members.
He used his graphic design skills to design and illustrate the museum's mobile exhibit.
Additionally, Mark has spent hours researching the power of play and its positive impact on children.
Mrs. Sheri Hatfield
Co-founder Sheri Hatfield brings more unique experience to the table. Sheri is a professional writer and marketer, bringing client-side, strategic business acumen to the mix.
Sheri spent 2 years as the consumer promotion manager on Kool-Aid, then 6.5 years at Pepperidge Farm, and was heavily involved in the Goldfish brand. She has a passion for children and children's marketing. 
These two experiences taught Sheri the importance of letting kids be kids and exploring their creativity. At Pepperidge Farm, she learned that the "helicopter parenting" style of getting kids involved in many structured activities was actually detrimental to their development. Upon leaving Pepperidge Farm for a consulting career, they hired her back specifically to create the Goldfish Games section on the Goldfish Parents site that encouraged parents and children to play together or make up their own games.
Along with Mark, she has researched the importance and power of play, and was integral in developing the museum's mission. It is her passion for imagination and play that helps sell the idea to potential donors.
Sheri is a trained moderator and facilitator, and has spent the past 10 years working with major corporations to develop innovative new products, strategic marketing and communications plans and bringing the notion of play = creativity to corporate America.
Most recently, Sheri was a Group Creative Director at a marketing agency that pitched and won the Starbucks at-home coffee business. Through her strategic leadership the Starbucks at-home coffee business grew by 5% each year.
Sheri loves children, and is alarmed that kids today aren't getting the opportunity to make up their own games, play independently and make believe as that is how she spent much of her own childhood, which led to her successful career today.
She is now focusing her efforts on helping corporations innovate for the future through play-based sessions.
Number of Full Time Staff 0
Number of Part Time Staff 0
Number of Volunteers 10
Number of Contract Staff 0
Staff Retention Rate 0%
Staff Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 0
Hispanic/Latino 0
Native American/American Indian 0
Other 10 0
Staff Demographics - Gender
Male 0
Female 0
Unspecified 10
Formal Evaluations
CEO Formal Evaluation Yes
CEO/Executive Formal Evaluation Frequency Annually
Senior Management Formal Evaluation No
Senior Management Formal Evaluation Frequency N/A
Non Management Formal Evaluation No
Non Management Formal Evaluation Frequency N/A
Board Chair
Mr. Chris Sullivan
Company Affiliation Community Volunteer
Term Dec 2014 to Dec 2016
Board of Directors
Mr. Dan Bresnik Community Volunteer
Ms. Allyson Curtis Community Volunteer
Mrs. Sheri L Hatfield Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 2
Female 2
Unspecified 0
CEO Comments
In creating the By-Laws and Articles of Incorporation for the Kidnetic Clubhouse our Executive Director and Board planned for the future. After hours of researching potential pitfalls, it was decided that policies should be put in place at the beginning.
We have policies for Code of Conduct, Document Distribution and Retention, Investment, Non-discrimination and Whistleblower already in place so that future boards and board members know the intent of the original board.
Fiscal Year Start Jan 01 2015
Fiscal Year End Dec 31 2015
Projected Revenue $23,500.00
Projected Expenses $23,500.00
Credit Line No
Reserve Fund No
Audit Documents
P&L Statement2015
IRS Letter of Exemption
IRS Letter of Determination
Detailed Financials
Prior Three Years Expense Allocations Chart
Fiscal Year201420132012
Program Expense$280----
Administration Expense$3,490----
Fundraising Expense------
Payments to Affiliates------
Total Revenue/Total Expenses1.77----
Program Expense/Total Expenses7%----
Fundraising Expense/Contributed Revenue0%----
Prior Three Years Assets and Liabilities Chart
Fiscal Year201420132012
Total Assets$2,892----
Current Assets$2,892----
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$2,892----
Prior Three Years Top Three Funding Sources
Fiscal Year201420132012
Top Funding Source & Dollar Amount ------
Second Highest Funding Source & Dollar Amount ------
Third Highest Funding Source & Dollar Amount ------
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%----
Capitial Campaign
Currently in a Capital Campaign? Yes
Capital Campaign PurposeHelpCapital Campaigns are defined as a fundraising efforts over-and-above an organization's annual operating budget. Campaigns might include the purchase of land or a building, major renovations, and major equipment purchases. Endowment campaigns may also be included if the funds are legally restricted. Within the next 12-18 months we will be embarking on a major capital campaign for the purchase or rental of a space, building out that space, creating exhibits and opening the doors of the museum.
Goal $25,000.00
Dates June 2014 to Dec 2016
Amount Raised To Date 12700 as of Mar 2015
Capital Campaign Anticipated in Next 5 Years? Yes
CEO Comments
As we are an emerging organization, with little to no income yet and existing on volunteer staff we haven't had a fiscal audit yet. The majority of the funds have been personal investments by the Executive Director and Co-Founder, with $2,700 in additional donations.
The 990 form has been filed for 2015, previous to that 990N forms/postcards were filed.
The organization has yet to have an official audit. 
Foundation Staff Comments

This profile, including the financial summaries prepared and submitted by the organization based on its own independent and/or internal audit processes and regulatory submissions, has been read by The Community Foundation.  Financial information is input by Foundation staff directly from the organization’s IRS Form 990, audited financial statements or other financial documents approved by the nonprofit’s board. The Foundation has not audited the organization’s financial statements or tax filings, and makes no representations or warranties thereon. The Community Foundation requires three years of financial information from the nonprofit organization; however, this requirement may not be available for some organizations due to their more recent incorporation or formation. The Community Foundation is continuing to receive information submitted by the organization and may periodically update the organization’s profile to reflect the most current financial and other information available. The organization has completed the fields required by The Community Foundation and updated their profile in the last year. To see if the organization has received a competitive grant from The Community Foundation in the last five years, please go to the General Information Tab of the profile.

Address PO Box 2361
Shelton, CT 06484
Primary Phone 203 209-9771
CEO/Executive Director Mr. Mark L Hatfield
Board Chair Mr. Chris Sullivan
Board Chair Company Affiliation Community Volunteer


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